How much do you know about Social Media?

Social medias are now a big part of our lives.
Does this surprise you?
Let's have a look at some data:

-In 2023, an estimated 4.9 billion people use social media across the World. It means that about 58.4% of the world's population uses it.
-The current number of users is expected to jump to approximately 5.85 billion users by 2027.
-Almost 75% of the world's population over the age of 13+ uses social media in some form; young people are driving the growth of social media especially in growing markets.
-Users aren't tied to a single platform:
the average social media user has an account on 6.6 social media platforms.
-The average daily social media usage is 2 hours and 27 minutes.

Have you ever realized how much social media is embedded in your life? Are you happy about that?
And why are you on social media?

(Chaffey, D) Global social media statistics research summary 2023. Smart Insights;
Weforum.org (2022). Which countries spend the most time on social media? World Economic Forum.